OKKAMI’s Email Marketing Feature – A Simple But Most Effective Marketing Tool For Hotels
The hospitality industry suffered greatly during the pandemic. Now, as things are slowly returning back to normal, the hospitality industry has become more competitive than ever.
OKKAMI’s EDM (Email Direct Marketing) is by far the best digital marketing tool to promote your hotel, nurture future guests, up-sell and cross-sell rooms, and keep in touch with past guests after their stay. OKKAMI ‘s powerful email direct marketing tool allows you to create beautiful mobile ready email campaigns with just a few clicks. Our intuitive drag-and-drop editor, puts marketers first. Send with our ready-to-use responsive email newsletter templates that look great on any screen.
OKKAMI’s new EDM feature allows brands to use the automated email functionality to send out different content to primary and accompanying guests using a single template. Hotel staff no longer need to create 2 separate emails to target primary and accompanying guests but can do so simply by selecting a display condition in the same email which will automatically segment the content based on the audience.
In this blog we will be focusing on the different types of campaigns and benefits of our EDM tool for your hotel!
With OKKAMI’s CRM system, hotels can easily build and create booking confirmation emails for hotel guests that include restaurant hours and special packages like breakfast or transportation. This will help to create an initial contact with your hotel guest in a prompt manner putting their mind at ease. The confirmation email can be fully customized following your brand guidelines with the inclusion of guests stay details and special offers.
Pre- Check and room is ready Email with Upsell
Sending your guest pre-arrival preference emails will show your guests that you care about their experience and stay even before they’ve stepped into your lobby. Use this email to offer additional services such as spa treatments, a bottle of champagne on arrival, airport transfers, local tour experiences or even room upgrades to personalize their stay. Asking guests about their personal preferences shows that your hotel wants to make their stay a memorable one.
It’s important to thank your guest for staying at your hotel, as last impressions also count. Always ask your hotel guest for their feedback within 24 hours after the guest has checked out, as online reviews act as word-of-mouth marketing. This will help the hotel to improve their services. The hotel can also use the positive feedback and guest experience on their social media pages for marketing.
Use your loyalty data to add personal touches to your loyalty emails. There are a variety of personalised loyalty emails that you can send to encourage customers to return to your brand and engage with your loyalty program. OKKAMI EDM is a powerful tool that will help you to send targeted emails to your guests based on their stay history, preferences, birthday and much more.
Keep your guests updated with the latest hotel news, special promotions, F&B discounts, special wedding discounts and much more. You need to communicate with your customers, even if you don’t necessarily have something to sell them. This is why the newsletter email is so valuable and important. When you do send out a promotional newsletter, make sure the offer is timely and time-sensitive.
OKKAMI’S EDM Tool provides full metrics reports, which help to measure the success of your email marketing. You can track each parameter of your email marketing campaigns. When it comes to email campaigns, it’s important to look at three core metrics that go into a successful marketing campaign.
- Open Rate: The Open Rate is the percentage of email recipients who open a given email. If your average open rate is between 15-20% then your campaign is considered to be in good shape.
- Clickthrough Rate: It helps to measure the percentage of email recipients who clicked on one or more links in a given email. CTR is an actionable part of any marketing campaign because it lets you easily calculate performance for every individual email you send.
- Conversation Rate: The percentage of email recipients who clicked on a link within an email and completed a desired action, such as clicking on a special promotion section to access your latest offers on your website.
In summary, we can say that OKKAMI’s EDM helps to manage marketing processes in a single platform and it facilitates the launch of promotional offers increasing the conversion rate and ROI.
OKKAMI provides a comprehensive hospitality platform which includes IoT smart room controls, guests & staff request management, unified Live Chat platform, and a powerful CRM. Our solution helps partners to enhance revenue centres, streamline operations, and connect with customers. Today, OKKAMI services over 45,000 rooms globally across North America, Europe, and Asia, and includes over 75+ integrations with leading hospitality vendors. OKKAMI also specializes in implementing touchless features such as contactless check-in/out, QR code menus, digital compendium and more.