Unveiling OKKAMI’s Tailored Loyalty Program for Businesses!
The OKKAMI Loyalty program for businesses is designed to provide detailed information about customers and their preferences, which leads to higher engagement levels and increased purchases. The program makes guest profiles visible to all customers through the use of a branded hotel group app and online white-labeled guest profile management website. This allows businesses to fully engage with their customers and guests for acquisition, marketing and historical data analysis.
The program is designed to be seamlessly integrated with standard PMS systems such as Opera at each property. For hotels that do not have a 2-way interface available, OKKAMI utilizes an encrypted data sync tool to connect to our cloud-based system. This data sync allows businesses to view deep analytical data within a customized dashboard and request key data to be presented or prepared for export at any time.
The program also supports tiered membership options for both clubs and on point basis. Members can easily register for membership through new user sign-ups or paid membership options. Tiers are assigned based on the amount of money spent during a stay and each hotel can manage what the members can see and use depending on the tier they are assigned. This allows for personalized experiences for guests and allows hotels to offer more targeted rewards and incentives to their most loyal customers.
Hotel staff and customers can login and view their profiles within the branded app or online dashboard. This provides an easy and convenient way to access the customer’s personal information and purchase history. It also helps the hotel staff to keep track of the loyalty points and rewards assigned to the customer. This seamless experience improves the engagement of customers with the brand and leads to increased customer satisfaction and loyalty.
The OKKAMI loyalty program now allows guests to login using their preferred social media platform and become a new member. If a guest has made a request via social media, the system automatically merges their details. This allows hotel staff to view the request from an existing member, including their membership number, order history, preferences, and the social media channel used for the request. This provides a comprehensive 360-degree profile view of customers.
When a user becomes a member, their contact information is automatically added to the EDM system. This includes all guest preferences and profile details. The advantage of this is that staff no longer need to manually enter guest information into the system, allowing them to easily segment guests based on their interests and send targeted promotions and offers. This improves the hotel staff’s ability to segment email communications through the EDM tool.
OKKAMI provides a comprehensive hospitality platform which includes IoT smart room controls, guests & staff request management, unified Live Chat platform, and a powerful CRM. Our solution helps partners to enhance revenue centres, streamline operations, and connect with customers.
Today, OKKAMI services over 45,000 rooms globally across North America, Europe, and Asia, and includes over 75+ integrations with leading hospitality vendors. OKKAMI also specialises in implementing touchless features such as contactless check-in/out, QR code menus, digital compendium, and more.